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CAU|BR 2025 PROJECT COMPETITION
CREATION NAME LOGO BRAND
Proposal submitted by architect and designer Nasha Gil to the Competition for the new Visual Identity of CAU/BR, FPRES and CEAU/CAU/BR, which was not selected.
The proposal for the new visual identity of CAU is based on structural elements of architecture, where the solidity and dynamism of the profession were translated through vertical bars that, in addition to their aesthetic function, symbolize the fundamental pillars that support both Brazilian architecture and urbanism.
In the construction of the visual system, a color palette was chosen that combines blue and green, colors that carry strategic meanings: blue represents technical solidity and institutional credibility, while green symbolizes the commitment to sustainability and responsible urban development. This color choice directly dialogues with CAU's mission of “promoting architecture and urbanism for all”.
Robust, sans-serif black typography ensures excellent legibility on different scales and supports. The typographic system establishes a clear hierarchy between acronyms and their descriptions, allowing immediate identification and fluid reading in any application.
The set created allows each entity to maintain its own identity while highlighting its connection to the larger system. The vertical bars function as unifying elements, creating an instantly recognizable visual code that connects the three institutions: CAU/BR, FPres and CEAU|CAU|BR.
In the CAU/BR brand, the bars precisely frame the acronym, establishing the visual pattern that is reflected in the other brands.
FPres adapts this concept while maintaining the same structure, while CEAU|CAU|BR expands the concept horizontally, reflecting its collegiate nature through a broader composition.
I also developed a pattern based on the vertical bars, creating a system of gradations between blues and greens that allows for infinite application possibilities, always maintaining the visual coherence of the set.
The result is a contemporary and durable visual identity system that honors the tradition of Brazilian architecture and urbanism while projecting itself into the future, representing the institutions and their mission to society with dignity.
Unfortunately, the project did not even receive an honorable mention in the competition results, which once again proves the state of visual ignorance in which our profession finds itself in our country. That is why we are showing the project here on the website.
The boa constrictor is loose and the rattlesnakes applaud!
