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USP 2022 PROJECT COMPETITION
CREATION[ NAME LOGO BRAND
Contest held by the Pro Reitoria de Cultura e Extensão of USP to create a logo and name to characterize events related to the
USP 2022 Project.
The Project should make reference to the four great milestones (1822, 1922, 2022 and 2122), bringing together initiatives with the objective of reflecting on the bicentennial of Brazil's independence, the centenary of the Week of Modern Art and the modernist movement in Brazil, as well as about the present time and to identify challenges and project futures for Brazil in the next 100 years.
The aim was to select a word and image that, between 2021 and 2022, would identify the UNIVERSIDADE DE SÃO PAULO globally and be used in official documents, brochures, forms, internet pages, videos, among others.
Nasha Gil, CEO of Vicente Gil Design and a graduate student at USP, was able to present proposals and developed the studies presented here, which were submitted to the competition's jury.
Unfortunately, the project didn't even get an honorable mention in the contest's result, which, once again, proves the situation of visual ignorance in which our profession finds itself. Therefore, we show the project here on the website.
The cuttlefish cobra is loose and the rattlesnakes applaud!
